Our Philosophy
Small business makes the world better.
Our approach is rooted in the understanding that small businesses face unique challenges and the belief that a thriving small business economy is crucial to our communities. We strive to provide human-focused service that is thoughtful, insightful, curious, strategic, helpful, and kind.
Why Pineapple Pizza?
We named our business after pineapple pizza for a reason. Like this controversial topping, we believe the key to small business success isn't trying to please everyone—it's about finding and delighting your true fans. While it’s safe to say that plain pizza will offend very few, no one loves it enough to start an internet feud over it. At its core, the “Pineapple Pizza Strategy” is the idea that you should seek the same fervent following by being your most authentic self in business, even if that means some people will dislike you.
Attract your ideal clients.
Being your most honest and authentic self, all your business activities will bring your biggest fans to you and eliminate poorly matched clients before they even inquire.
Stand out in a crowded market.
Popularity is a lowest-common-denominator game. By trying to please everybody, you’re ensuring you’re also competing with everybody. Why waste your energy when you could be doing more of what you love?
Love what you do.
By leaning into what you do best, you eliminate all the things you feel you “should” do, which both makes it easier for your biggest fans to find you and improves your life. Win—win!
A methodical approach for consistent results
How it works
Audit
Every project starts with an audit of your existing efforts. We’ll take a look at what’s working, what isn’t and where your pain points are.
Analyze
Once we’ve gathered info from your audit, we’ll analyze and strategize to assess the possible solutions, coming up with the best one for your goals, timeline, and budget.
Implement
The third and most crucial step to any plan is implementation! We’ll use the information we’ve gathered with the plan we’ve made to execute your solution.